Having someone’s undivided attention is not always a good thing: if anything goes wrong, you can’t hide it. Tana Mongeau, TanaCon’s organizer, learned it the hard way. YouTubers taking part in conventions is usually the peak result of attention economy between fans and celebrities. However, if poorly planned, things can turn ugly really fast for both parties. As we know by now, attention economy is a concept widely used among advertisers and markets in various media industries. This includes social...