Tag: YouTube

YouTube: Attention Economy OnDemand

YouTube: not just financial profit “Our mission is to give everyone a voice and to show them the world.” That’s what you find as you open YouTube’s “about” page. Its values are based on four fundamental kinds of freedom: Freedom of Expression; Freedom of Information; Freedom of Opportunity; Freedom to Belong. These four elements are what YouTube believes in to build a strong and supportive community. YouTube: a brief history Chad Hurley, Steve Chen, and Jawed...

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TanaCon is “officially cancelled”: when Attention Economy backfires

audience tanacon
Having someone’s undivided attention is not always a good thing: if anything goes wrong, you can’t hide it. Tana Mongeau, TanaCon’s organizer, learned it the hard way. YouTubers taking part in conventions is usually the peak result of attention economy between fans and celebrities. However, if poorly planned, things can turn ugly really fast for both parties. As we know by now, attention economy is a concept widely used among advertisers and markets in various media industries. This includes social...

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